EA talks up FPS battle royale.
The impending Battlefield 3 vs. Call of Duty marketing battle will cost the games’ respective publishers around $200 million, EA boss John Riccitiello has claimed.
Riccitiello made the revelation during a presentation at the Ad Age Conference in New York, while talking up the impending showdown between its DICE-developed sequel and the next entry in Activision’s juggernaut FPS brand.
“This November we’re launching Battlefield 3. It’s going up against the next Call of Duty, which is presently the number one game in the industry a game that last year did $400 million in revenue on day one,” he explained.