Micro-transactions and F2P are the future.
EA boss John Ricitiello believes that digitally delivered content will bring in more business than traditional packaged games by the end of 2011.
Speaking with IndustryGamers, Ricitiello explained that much of the shift will be thanks to an increased prevalence of micro-transactions and the emerging free-to-play model.
“At the end of [2011], the digital business is bigger than the packaged goods business, full stop. No questions in my mind,” he explained. “Then, you know, I think that we’ll find ways to even sell our packaged goods content in chunks and in pieces and subscriptions and micro-transactions.”