But brands face re-invention challenge.
Despite shaky performances of Rock Band 3, Guitar Hero: Warriors of Rock and DJ Hero 2, Screen Digest analyst Piers Harding-Rolls doesn’t think the music genre is at a “dead end”.
There are several factors at work, he explained.
Number one, “over exposure”: the number of sequels and peripherals released are “undermining the freshness of the experience”. Number two, the songs are “not as mainstream or well known” as they once were. Number three: Guitar Hero and Rock Band have become “more niche in many ways” by focusing on a core audience.