Wants to “adapt” to social, smartphone.
Business isn’t booming for SEGA on consoles, and that’s because of “sluggish” personal consumption in Europe and the US, and “stagnant” personal consumption in Japan.
SEGA cited a need to “adapt” to an audience whose “expanding” demand was for social network and smartphone games.
A six month money report covering activity from April to September recorded a total of 6.6 million global sales of SEGA games. Over three million of those were attributed to “Catalogue” and a further million to PSP. The continued popularity of Yakuza helped PS3 be the most popular console to buy SEGA games on (on which 620,000 games were bought).