While promoting new Sonic game.
Sonic the Hedgehog maker SEGA wants to stop people squashing real hedgehogs with their cars – splat!
The videogame maker created a hedgehog road crossing in Twickenham, London, according to the Daily Mail – and employed a pretty lollipop lady to ensure the animals waddled safely from one side to the other.
SEGA’s Anna Downing said: “Hedgehogs are an intrinsic part of British wildlife and with Sonic the Hedgehog such an institution we thought he was the perfect figure to raise awareness of their plight.”